At 24/7 Events, we had the privilege of partnering with ICTS Cyprus to design and deliver a series of innovative recruitment events aimed at attracting new staff members for their expanding security services at airports and other public locations across Cyprus.
The first event took place in Larnaca, with follow-up activations planned for Limassol and Paphos, bringing the recruitment process out of the office and directly into the community. The main goal was to engage potential candidates in a dynamic, approachable way—showcasing ICTS as not only a leading security services provider but also as an employer of choice.
How We Brought the Event to Life
Our team managed the project from concept to execution, taking care of every detail to ensure maximum impact:
- Licensing & Permissions – Full coordination with local authorities to secure all event approvals.
- Branding & Print – Custom artwork and production of promotional materials including cups, key-rings, banners, and flags to increase visibility.
- Event Setup – Professional setup with branded tents and comfortable furniture to welcome visitors.
- Interactive Games – Five fully branded games designed to capture the attention of passers-by, giving them a fun introduction to the job while highlighting the values of ICTS Cyprus.
- Event Marketing & Promotion – Comprehensive campaign across Facebook, Google Ads, event posts, and direct outreach, ensuring strong pre-event visibility and turnout.
- Kiss FM Radio Live Link – Collaboration with Kiss FM broadcasting live from the event, creating buzz and attracting even more attention.
Impact & Results
The combination of on-site engagement, fun interactive activities, and strong branding delivered remarkable results. Not only did ICTS Cyprus connect with new staff members, but the events also significantly boosted the company’s visibility and reputation in the local communities.
By blending entertainment, marketing, and recruitment, we transformed a traditional hiring drive into a memorable experience that positioned ICTS Cyprus as a forward-thinking and people-focused employer.
