Monthly Archives: October 2025

Hairdressing Seminar “All About Curls”

Author adscoremarketing@gmail.com comment

On 2 October 2025, Hair & Style by DK successfully hosted its first professional hairdressing seminar — “All About Curls: Curly Hair with the Iron – Evening & Bridal Hairstyles.” The seminar brought together hairdressers from across Cyprus who were eager to enhance their skills and discover new, creative styling techniques.

Behind the scenes, 24/7 Events handled the complete organisation and coordination of the seminar — from event setup and marketing promotion to day-of management and ensuring everything ran smoothly from start to finish.

About the seminar

The seminar was led by Dimitra Kekkou, a distinguished hairdresser with many years of experience and multiple awards in both local and international competitions. Her passion for sharing knowledge and her expertise in modern hairstyling inspired everyone who attended.

The event was divided into two engaging parts:

Part A: Theoretical Session 

Participants learned the professional techniques of creating curly hairstyles using an iron, along with styling tips for evening and bridal looks. Dimitra shared insider secrets and demonstrated how small details can transform a hairstyle into a work of art.

Part B: Practical Session

The second part gave participants the opportunity to apply techniques in real time, guided by Dimitra herself. A detailed list of the necessary tools and products was provided in advance, ensuring everyone could participate fully.
A one-hour coffee break with refreshments and snacks gave attendees time to network and exchange ideas with fellow professionals.

Event Management & Organisation

Our team handled the complete organisation and event management for Hair & Style by DK:

– Social media setup and event promotion
– Targeted online marketing to attract participants
– Full event-day coordination and logistics
– Ensuring a smooth and professional experience for both the speaker and the attendees

Everything ran perfectly from start to finish — and the atmosphere was full of creativity, learning, and inspiration.

A Great Success – More to Come!

The “All About Curls” seminar was a huge success, especially for a first edition. The positive feedback from attendees and the great response online have encouraged us to plan more upcoming seminars in collaboration with Hair & Style by DK.

Stay tuned for the next event — new techniques, trends, and inspiration for every professional hairdresser in Cyprus!

ICTS Cyprus Recruitment Events

Author adscoremarketing@gmail.com comment

At 24/7 Events, we had the privilege of partnering with ICTS Cyprus to design and deliver a series of innovative recruitment events aimed at attracting new staff members for their expanding security services at airports and other public locations across Cyprus.

The first event took place in Larnaca, with follow-up activations planned for Limassol and Paphos, bringing the recruitment process out of the office and directly into the community. The main goal was to engage potential candidates in a dynamic, approachable way—showcasing ICTS as not only a leading security services provider but also as an employer of choice.

How We Brought the Event to Life

Our team managed the project from concept to execution, taking care of every detail to ensure maximum impact:

  • Licensing & Permissions – Full coordination with local authorities to secure all event approvals.
  • Branding & Print – Custom artwork and production of promotional materials including cups, key-rings, banners, and flags to increase visibility.
  • Event Setup – Professional setup with branded tents and comfortable furniture to welcome visitors.
  • Interactive Games – Five fully branded games designed to capture the attention of passers-by, giving them a fun introduction to the job while highlighting the values of ICTS Cyprus.
  • Event Marketing & Promotion – Comprehensive campaign across Facebook, Google Ads, event posts, and direct outreach, ensuring strong pre-event visibility and turnout.
  • Kiss FM Radio Live Link – Collaboration with Kiss FM broadcasting live from the event, creating buzz and attracting even more attention.

Impact & Results

The combination of on-site engagement, fun interactive activities, and strong branding delivered remarkable results. Not only did ICTS Cyprus connect with new staff members, but the events also significantly boosted the company’s visibility and reputation in the local communities.

By blending entertainment, marketing, and recruitment, we transformed a traditional hiring drive into a memorable experience that positioned ICTS Cyprus as a forward-thinking and people-focused employer.